Recursos Humanos

The human side of your brand

Just like humans, brands have unique identities created and developed on a archetype DNA structure. Beyond theory, consumer behavior and intuition stand as key knowledge in shaping a successful embodiment of your brand or product. For instance, when creating my first brand positioning from scratch, I felt the need to find a rational analogy between […]

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Employees as a Channel: Exploding your Digital Presence

In 2013, the U.S. Securities and Exchange Commission (SEC) ruled on the use of social media by public companies. This ruling allows companies to “use social media outlets like Facebook and Twitter to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be

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Previsões da Sytel para gestores de call center em 2015

Em 2015, gestores de call center devem integrar diferentes operações e suportes tecnológicos para gerar melhores resultados. Essa é a tendência traçada por Michael McKinlay, CEO da Sytel Limited – empresa de porte internacional especializada em gestão de contact center. No artigo abaixo, Michael compartilha com os leitores do blog da Teclan suas impressões e

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Study Shows Secret To Managing Millennials Can Be Summed Up In One Word

There’s a famous quote attributed to F. Scott Fitzgerald: “The rich are different from you and me.”  For a generation of older managers, a similar sentiment could apply to their understanding of Millennials in the workforce.  They’re just somehow different.  They want different things, they’re motivated by different incentives, they have have different values.  To

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